Everything You?ll Ever Need To Know About Gamification

Editor?s note:?Tadhg Kelly?is a game designer with 20 years experience. There are plenty of people in and around games who make their living largely through behaving like wizards. Nowhere is this more true than in the field of gamification. Is a site an opportunity to engage with a user through a journey? Is a reward a way of maintaining a complex conversation with your users?

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